Omni-channel Marketing Services

Success in today’s hyper-competitive marketplace is directly correlated with a company’s ability to continually glean actionable insight from the mass amount of multi-channel customer transactional and behavioral data collected on a daily basis, and transform this data insight into real-time customer engagement with omni-channel control.

We at Web Decisions pride ourselves on our industry leading real-time data driven customer engagement solutions. Whether you choose our alwaysOn marketing database platform, our mPulse social media, e-mail, or digital offer triggers, our decisionPoints consumer data repository, or our dataServices data processing / data hygiene services, all of our solutions will help you maximize the value of your data to acquire, reactivate, and retain customers through real-time engagement.



Customer Engagement Platform

alwaysOn is our real-time enabled omni-channel customer engagement platform. Recognize your customer’s interactions at a web site, call center, retail point-of-sale, mobile app, or any customer touch-point. Then display relevant content in real-time based on the consumer’s purchase behavior and profile matched to their current action.

The platform consists of a fully integrated marketing database, real-time ETL, campaign management system, and business intelligence tool, along with seamless integration to bolt on services such as digital asset management systems and social media filters.

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Marketing Triggers

mPulse is our messaging program that launches a communication based on a consumer’s public social conversations and/or online behavior. By leveraging advanced contextual filters on real-time big data streams, more relevant messaging is triggered with a much higher conversion rate than traditional methods. Triggered communications can be SMS text, email, and even quick turnaround digital print.

The mPulse program is truly designed to deliver “the right message, to the right person, on the right device, at the right time.”

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Data Intelligence

Successfully acquiring, reactivating, and retaining customers is directly correlated to your ability to understand their wants and needs in specific detail and gain actionable insight into their demographic, psychographic, and behavioral profiles.

We offer industry leading data driven intelligence solutions to help you gain this customer insight, including our proprietary national consumer database with over 270 million individuals for data enhancement, predictive Modeling and Analytics solutions, and full service data driven Market Research capabilities.

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Data Processing

Inaccurate data represents a significant barrier to effective communication and lowers the ROI of your marketing campaigns. While some of these data anomalies should result in operational changes, such as consolidating duplicate records, many of the problems can be corrected by utilizing various data products, technologies, and techniques.

Web Decisions has the most comprehensive suite of data audit and data hygiene services in the marketplace, including automated data enhancement, list hygiene and merge purge data processing.

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About Us
Web Decisions

Web Decisions has been providing database driven marketing solutions since 2002. We enable actionable business intelligence and customer insights to power the marketing communications for our clients.

We are the innovators and thought leaders who pioneered retail marketing database, merge purge, and customer insight technology. Web Decisions was founded by the former senior leaders from Experian and Direct Marketing Technology, with additional senior management expertise…

We work with leading mid-to-large size companies and support the data and marketing needs of many industry verticals, including retail, e-commerce, consumer packaged goods, health care, insurance, financial services…

We deliver stellar results for our clients, helping them maximize the value of their customer data across selling channels to deliver high ROI on their acquisition, reactivation, and retentions programs.

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Web Decisions